The reporting tabs lets you build, visualize and export customized reports within the interface. The different zones allowing you to customize the data presented on the interface are described below.<\/p>\n\n\n\n
The dimensions and sub-dimensions are the characteristics or aspects that you want to analyze. It can be either structural properties , i.e : a project, a campaign, a creative, an adgroup\u2026, of your marketing campaigns or tracked attributes such a conversion pages, profiles, devices\u2026<\/p>\n\n\n\n
Each top-dimension comes with a set of sub-dimensions (automatically proposed when you click on a dimension on the menu).<\/p>\n\n\n\n
You selection of dimensions is visible on the breadcrumb and applied to the reading zones defining the 2 levels of raws to be displayed on the standard view of the explorer table.<\/p>\n\n\n\n
The \u2018Project\u2019 dimension is selected by default .<\/p>\n\n\n\n
The horizontal menu on top of the timeline representation lets you select the metrics (or indicators) that you want to analyze for the selected dimensions.<\/p>\n\n\n\n
Metrics are gathered by groups to let you find and select them easily . Here are the metrics groups proposed :<\/p>\n\n\n\n
Basic metrics
Performance metrics
Rich media metrics
Visibility metrics
Video metrics
Search metrics
Refer to the Metrics Definition part for more information on the metrics contained in each group.<\/p>\n\n\n\n
You can navigate through metrics groups to pick metrics. The metrics selection conditions the metrics displayed in the explorer table colomns and the scorecard.<\/p>\n\n\n\n
Note : The metrics are proposed according to the dimensions and sub-dimensions selected.<\/p>\n\n\n\n
Conversion type ( i.e post-click\/ post-interaction\/ post-visibility\/post- impression conversions).
By default the data presented takes into account all conversion types but you can select one or several conversion types. You also have the possibility to show the total data for the type selected or the breakdown per type.<\/p>\n\n\n\n
Note: The post-visibility conversion type is available only if the visibility measurement has been activated on the Weborama Campaign Manager (WCM)account.<\/p>\n\n\n\n
Conversion pages
By default the data presented takes into account all conversion pages but you can select one or several conversion pages. You also have the possibility to show the total data for the conversions pages selected or the breakdown per conversion pages.<\/p>\n\n\n\n
Use the menus on top of the graphical zone to adjust the visualization:<\/p>\n\n\n\n
Formatting :
The menu on top of the graphical zone lets you define the formatting of data visualized. Four graphical formatting are proposed (lines, columns, absolute stack, relative stack) as well as one data table corresponding to the details break out per time unit.<\/p>\n\n\n\n
Details level
The second menu lets you define if you want to graph the data details breakdown or the total.<\/p>\n\n\n\n
Time granularity
Lets you select the time unit of the representation. You can visualize data per hour, day, week, month or year.The time unit presented by default depends on the time frame selected. Since the data are consolidated by WCM on an hourly basis it corresponds to the smallest time unit possible.<\/p>\n\n\n\n
Note: Hourly data may not be available for some set of metrics and dimensions, in particular for metrics retrieved through API synchronization with search platforms.<\/p>\n\n\n\n
\u2013 the total number of the selection<\/p>\n\n\n\n
\u2013 the average number for the selection<\/p>\n\n\n\n
\u2013 the trend represented by a colored down or upper arrow<\/p>\n\n\n\n
It also allows you to select metrics to be displayed on the timeline representation (you can only display 2 metrics at the same time).<\/p>\n\n\n\n
Navigation within the table
The elements displayed as rows in the standard views of the explorer table correspond to the top-dimension (level 1) and sub-dimension (level2) selected in the left vertical menu. You can however click on an element displayed as a row in the explorer tables to deep dive into it and display a sub-dimension or a more specific detailed view.<\/p>\n\n\n\n
Examples:<\/p>\n\n\n\n
\u2013 if the explorer table shows a \u2018Channels\u2019 single dimension table \u2018, you can click on the row \u2018 Display\u2019 to show all the campaigns of the Display channel<\/p>\n\n\n\n
\u2013 When clicking on specific campaign name you automatically open the \u2018Campaign tree view \u2018 3 dimensions table of that campaign.<\/p>\n\n\n\n
Views
The menu on the top left corner of the explorer table allows toggling between different views within the explorer table allowing different analysis.<\/p>\n\n\n\n
\u2013 Standard view : default view showing data for a combination of a maximum of 2 dimensions<\/p>\n\n\n\n
\u2013 Campaign tree view : shows data for all the dimensions of the campaign with the medium as the main top-dimension ( available for one campaign at once)<\/p>\n\n\n\n
\u2013 Creative tree view : shows data for all the dimensions of the campaign with the creative as the main top-dimension ( available for one campaign at once, only for display campaigns)<\/p>\n\n\n\n
\u2013 Conversions view : shows the complete details of all conversions line by line<\/p>\n\n\n\n
\u2013 Search view : detail view for search campaigns surfacing data for the keywords, ads, placement dimensions<\/p>\n\n\n\n
\u2013 Pivot table : allows crossed multi-dimensional analysis ( enabling to display dimensions on rows and columns )<\/p>\n\n\n\n
\u2013 Graphical mode : integration of diagram surfacing a split based on metrics<\/p>\n\n\n\n
Selection for comparison
The checkboxes on the line of the explorer table item allow selecting items to be compared on the timeline representation.<\/p>\n\n\n\n
Tick the boxes then click on the \u2018Plot selected \u2018button below the table to display them on the timeline representation (you can select a maximum of 5 items).<\/p>\n\n\n\n
Filter
The advanced filter enables you to fine-tune you analysis by excluding specific items of your report.<\/p>\n\n\n\n
Columns organization
The columns surfacing in the explorer table correspond to the metrics selected in the metrics selection menu. If you have selected the conversion type or conversion pages breakdown in the conversion filter, the columns are displayed in accordance. The columns are also adapted to the specific views selected (Search \/ Pivot\u2026 ).You have the possibility to drag and drop the different columns to reorder them. When hovering over the columns headings a menu enabling to sort by ascending or descending order appears.<\/p>\n\n\n\n
Pagination
The pagination lets you toggle between the different pages of the explorer table.<\/p>\n\n\n\n
Permalink
The permalink on the top \u2013right corner of the page let your share your report with different partners providing an URL pointing on the online interface.<\/p>\n","protected":false},"excerpt":{"rendered":"
The reporting tabs lets you build, visualize and export customized reports within the interface. The different zones allowing you to customize the data presented on the interface are described below. Breadcrumb:The breadcrumb shows up the top-dimensions, sub-dimensions and items selection you have made. It is clickable so that you can come back to your previous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/88"}],"collection":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":1,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"predecessor-version":[{"id":89,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/88\/revisions\/89"}],"wp:attachment":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}