{"id":84,"date":"2020-07-28T15:30:42","date_gmt":"2020-07-28T13:30:42","guid":{"rendered":"https:\/\/faq.op-weborama.fr\/?p=84"},"modified":"2020-07-28T15:30:42","modified_gmt":"2020-07-28T13:30:42","slug":"contribution-to-conversions","status":"publish","type":"post","link":"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/contribution-to-conversions\/","title":{"rendered":"Contribution to conversions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">DEFINITION<\/h2>\n\n\n\n<ul><li>The contributions measure the influence of past actions such as clicks, events \u2026 in the conversion attribution process.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">KEY PRINCIPLES<\/h2>\n\n\n\n<ul><li>The contributions are computed ar all levels of the campaign structure: projects, channels \u2026<\/li><li>Only post-visibility, post-event and post-clicks are considered by the contribution computation.<\/li><li>Post-impression is discarded due to the lack of influence of unviewed ad on the attribution.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">METHODOLOGY<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">RULES:<\/h3>\n\n\n\n<ul><li>Actions are grouped by \u201ctag delivery\u201d<\/li><li>Actions belonging to attributed groups are discarded<\/li><li>Only the last action with the highest priority for a group is considered<\/li><li>A weigh can be applied for each type of action<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">EXAMPLE:<\/h3>\n\n\n\n<ul><li>Here\u2019s below a user history example:<ul><li>Im = impression<\/li><li>Vi = view<\/li><li>Ev= event<\/li><li>Cl= click<\/li><li>1, 2, 3, 4, 5 represent the groupment of actions by tag delivery<\/li><\/ul><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/doc.weborama.com\/wp-content\/uploads\/2013\/05\/attribution.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li>5 different groups based on the user history have been identified.<\/li><li>The conversion has been attributed to an action belonging to&nbsp;<strong>Group 5<\/strong><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>DEFINITION The contributions measure the influence of past actions such as clicks, events \u2026 in the conversion attribution process. KEY PRINCIPLES The contributions are computed ar all levels of the campaign structure: projects, channels \u2026 Only post-visibility, post-event and post-clicks are considered by the contribution computation. Post-impression is discarded due to the lack of influence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[],"_links":{"self":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/84"}],"collection":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":1,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/84\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}