{"id":26,"date":"2020-07-28T15:12:50","date_gmt":"2020-07-28T13:12:50","guid":{"rendered":"https:\/\/faq.op-weborama.fr\/?p=26"},"modified":"2020-07-28T15:19:11","modified_gmt":"2020-07-28T13:19:11","slug":"automated-optimization","status":"publish","type":"post","link":"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/automated-optimization\/","title":{"rendered":"Automated Optimization"},"content":{"rendered":"\n<p>Weborama Campaign Manager integrates an automated optimization feature which impacts the creative delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OPTIMIZATION UI<\/h2>\n\n\n\n<ul><li>This feature is available while you are creating your insertion<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/doc.weborama.com\/wp-content\/uploads\/2013\/05\/Automated-Optimization1.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li>If you want Weborama Campaign Manager to automatically optimize you must tick the box closed to&nbsp;<em><strong>\u201cEnable Optimisation\u201d<\/strong><\/em><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/doc.weborama.com\/wp-content\/uploads\/2013\/05\/Automated-Optimization.png\" alt=\"\"\/><\/figure>\n\n\n\n<ul><li>Once you have enabled the optimisation you will need to select on which criteria you want WCM to optimise the creative delivery:<ul><li>On which criteria you want to optimise<\/li><li>On which conversion page if any<\/li><li>Which level you will want to apply<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">OPTIMISATION CRITERIA<\/h2>\n\n\n\n<ul><li>The different options are:<ul><li>Optimise on:<ul><li>Conversion Rate<\/li><li>Click Through Rate (CTR)<\/li><li>Impressions\/Conversions<\/li><\/ul><\/li><li>On the conversion pages:<ul><li>Selection of at least 1 conversion page<\/li><\/ul><\/li><li>Level to add a delivery pressure on the best performing creative with more or less weight and based on the criteria selected above<ul><li>Average<\/li><li>Low<\/li><li>High<\/li><\/ul><\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">OPTIMISATION EXAMPLE<\/h2>\n\n\n\n<p>Here\u2019s an example with the creatives A,B,C and for which we have based the automated creative optimisation on the Click Trough Rate (CTR)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/doc.weborama.com\/wp-content\/uploads\/2013\/05\/Automated-Optimization2.png\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Weborama Campaign Manager integrates an automated optimization feature which impacts the creative delivery. OPTIMIZATION UI This feature is available while you are creating your insertion If you want Weborama Campaign Manager to automatically optimize you must tick the box closed to&nbsp;\u201cEnable Optimisation\u201d Once you have enabled the optimisation you will need to select on which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":1,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":27,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/posts\/26\/revisions\/27"}],"wp:attachment":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}