{"id":201,"date":"2021-01-06T16:16:20","date_gmt":"2021-01-06T15:16:20","guid":{"rendered":"https:\/\/faq.op-weborama.fr\/?page_id=201"},"modified":"2021-01-08T14:54:58","modified_gmt":"2021-01-08T13:54:58","slug":"how-tracking-conversion-on-site","status":"publish","type":"page","link":"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-tracking-conversion-on-site\/","title":{"rendered":"Quick Start &#8211; How &#8211; Tracking conversion on site"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">Tracking conversion on site<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a href=\"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-measuring-performance\">\u2770 Measuring performance <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Tracking conversion on site<\/h3>\n\n\n\n<p>The conversion tag should be implemented on the final website, usually the announcer one, it allows you to measure the performance of your campaign and the user conversion steps.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/conversion-options\/\">Conversion Options<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/conversion-pages-overview\/\">Conversion page Overview<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-editing-conversion-pages\/\">Creating &amp; editing conversion pages<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create a conversion <\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Standard conversion<\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A standard conversion allows you to count conversions and to associate them with the campaigns the user has been exposed to.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xaO-TroCyQg\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Advanced conversion<\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A standard conversion allows you to count conversions and to associate them with the campaigns the user has been exposed to. And it can also track some useful values such as the selected products &amp; the total cart amount.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_FHIGD_4r40\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles <\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/conversion-monitoring\/\">Conversion monitoring<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/editing-parameter-names\/\">Edit parameter names<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create a one conversion tag funnel<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>The one conversion tag funnel allows you to track the funnel steps with only one conversion tag.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/nWhncMaGkNs\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/defining-conversion-funnels\/\">Defining conversion funnel<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Extract &amp; Use conversion tag<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Conversion tags are site-centric and should be either implemented into the source code or in a tag manager (example : GTM)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"304\" src=\"https:\/\/lh6.googleusercontent.com\/0wtrL0FBgmTOK-sfnIGYrjy-nj3pLr-Q5gJp8OSgK7d-IXLVAd_zSDUepOGCIsgIfHX5kgVdwkj4BeTWKIm9Rt6DpYwiXghG2w9aqHKBXJiqwsL-cdB3wrzTycymKgiLwiBO5ldB\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Extract All conversions at once<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>WCM allows you to optimize your time &amp; to download all conversions with one excel file.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"284\" src=\"https:\/\/lh5.googleusercontent.com\/8-e6eOgWu6eWsyOkV_2PxPPiwxM_bBJaS38lo9NwLvZ7tl67bnzjU-0nzj-rj4j-6hGhzck6xAgsGDfsyLD5axsBjQo9PwtXXbpszJF2BEgvsPrlF77fMNJiYuxO2PV_QZIQijxe\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Set tracking Windows<\/h4>\n\n\n\n<p>Within the tracking window, WCM is able to track the campaigns the user has been exposed to before he converts on the website.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Default<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"284\" src=\"https:\/\/lh5.googleusercontent.com\/JXsEykeAixpFCqpmXBqrtM4nDFaiSboTTktFDhGdQfU1UwcdLQ03tbZ51xpFOWXFgwWhQ_B5Jb-V6EQSeN7Bs4F2RvifM6NXLrMVjkYKA12eUzkBhJQG95QYqdir1JS5uCO7MZoq\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Campaign level<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7zrEcD85OS6H3mDFTqeeK0CUmFgHiPsBc4_oHP_6COgBVOIFotZMvI5Ogga2qazESrUPvqVEgklgK7oJxjIPJ9ihff2vu0M-BioYDEW0yoODLzv1vrzvA95iOB5VhSRMPdr1nbij\" width=\"602\" height=\"284\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Site\/Offer level<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0jz5Xn48uhdANv-4sx7a1q6N8ZDtpDPOnZkBGH0bO016-VPF71Ox0WjYy9FqO06pwZSD8Nik-b8Kd3UYmqxfIgHL0Sug9w--dZD_6pFpL3WieMPO6qXC7TKy3C2Xf3OTeRacrJnV\" width=\"602\" height=\"284\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/contribution-to-conversions\/\">Contribution to conversion<\/a><\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">Set 3rd party tag<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>3rd party tag on conversion are useful to the media partner who delivered the campaign. By implementing their pixel, you will allow them to double track the conversions coming from them and challenge the stats.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/JqT2A5NUPkKDAjV-bvebwWozLp-f88DyReLRgYMnYkJ9EtYQBPTwxDFUZeBH1pMi36vHkOGhB2W78F5d8tBu4CqNqoZhWxbFKUjh8u-Lm3epGPmYYQbzEo5fnhbxTT6MY_vDIxSd\" width=\"602\" height=\"304\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article <\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/managing-3rd-party-tags-on-conversion-tags\/\">Managing 3rd party tag on conversions<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<a href=\"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-measuring-performance\">\u2770 Measuring performance <\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking conversion on site \u2770 Measuring performance &nbsp;Tracking conversion on site The conversion tag should be implemented on the final website, usually the announcer one, it allows you to measure the performance of your campaign and the user conversion steps. Further to article Conversion OptionsConversion page OverviewCreating &amp; editing conversion pages Create a conversion Standard [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-quickstart-n2.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/201"}],"collection":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":8,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/201\/revisions"}],"predecessor-version":[{"id":345,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/201\/revisions\/345"}],"up":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/161"}],"wp:attachment":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/media?parent=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}