{"id":198,"date":"2021-01-06T16:14:50","date_gmt":"2021-01-06T15:14:50","guid":{"rendered":"https:\/\/faq.op-weborama.fr\/?page_id=198"},"modified":"2021-01-08T14:47:42","modified_gmt":"2021-01-08T13:47:42","slug":"how-ad-serving-campaigns","status":"publish","type":"page","link":"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-ad-serving-campaigns\/","title":{"rendered":"Quick Start &#8211; How &#8211; Ad-serving campaigns"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\">Ad-serving campaigns<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div align=\"right\"><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-double-tracking-campaigns\">Double tracking Campaign \u2771<\/a><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create my project<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A project could be considered as a folder that you can fill with campaigns. You are free to organize it the way you want. A good practice is to organize it by objectives (Loyalty, Branding, etc.. ) and by period of time (2020, Q1, etc..)&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/EPH4H2HkahDB83Ij-7ZCXM7CtVaDscF3Q7fXt5CUOJwLb7o2hTPeN5whVO0HoTvsLXkPZSK2GreRb5sYn-u3sHu8FOWewo0Iy4uCCG1_DRTO7rrFRLJpI9EKuYfsLFNR3G4DRQWy\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/projects-and-campaigns-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Projects &amp; Campaigns Overview<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create my campaign<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A campaign belong to a project and it has a channel&nbsp; :&nbsp;<\/p>\n\n\n\n<ul><li>Display :&nbsp; basic &amp; most common campaign channel, display campaigns are used for classic Ad-served banners and for double tracking. For simplicity, some users create all campaigns as Display ones no matter what their real Channel is.&nbsp;<\/li><li>Affiliate : used for tracking affiliate marketing<\/li><li>Direct Marketing : used for tracking email campaigns &amp; newsletter&nbsp;<\/li><li>Self promotion : used for tracking announcer platform based campaigns. There are no conversion attributions for these campaigns.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/p3viPveDHjbjTysRiP6wFc4BHm_zM1H1U6ltt-CeFkrAevfYihAifg2AmzyQPwrENejclK2V-vR1NgHk9ufxM7ob63SwsrYXWhLxyB69dStz71agAXGwKiGM0H5aOa1-dGCo9JhS\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-managing-campaigns\/\">Creating &amp; Managing Campaigns<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/campaigns-tracking-setup-options\/\">Campaign Tracking setup options<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create my site offer &amp; ad network<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<ul><li>The site\/offer is the media on which your campaign will be displayed.<\/li><li>The ad network is the network managing the site\/offer.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/UAGq2HRznZxlkpyvXzTzoAQIcAkx7DSJV4axL9HfROQr--Waqw4OfPHytOh8rPJ93L-GDixrQjztMDUbtHB56bahbiXsjTGZXqjEPryZUapk7589PJcB0v05cUTNjKucVtrshkXR\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-managing-sites-and-offers\/\">Creating &amp; managing site offers<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create my Redirect or Image insertions &#8211; placements<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>A Redirect insertion will generate a JS tag, this tag will display a banner that contains your visual \/ interactive creative.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8xVdSZyYUlhv_pTTMGFtTujEm3AgcnXH2mrcLozVagvIL_9oztaRW0_Dp1mlAAqH1gzqC4NOnzh5srCJ5cPH5edB1H5ahKKfqCCOjjx1sfoKtewAw3iBXpdrJ1nj93SGoLBoOo03\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-managing-insertions\/\">Create &amp; managing insertions<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/editing-multiple-insertions-by-views\/\">Editing Multiple Insertions by views<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/managing-creatives\/\">Managing Creatives<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create my VAST insertion &#8211; placements<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>The VAST insertion will generat a VAST pixel, this pixel will display a video within a banner. The banner is able to track the video completion such as (start, 25%, 50%, click, etc&#8230;)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZuA-1Q9K_rR6RAPw9Agf9iY0_LJtsrbV0tkzsGWs_iclsuT1r6ye6VE2qEeBQz8tjPRu-gpfSPGPQfEK4hr20wt_3AdJs4bHkgcgSS5byMnBARpXd-p7EyHE2D44hy9y4-Jqo9ck\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-managing-insertions\/\">Create &amp; managing insertions<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/editing-multiple-insertions-by-views\/\">Editing Multiple Insertions by views<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/managing-creatives\/\">Managing Creatives<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Create all insertions at once<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>WCM, allows you to optimize your time by using an excel template for the creation of a large number of insertions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2g9toQMx8oE\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-a-media-plan-using-an-excel-template\/\">Creating a media plan using an excel template<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Extract &amp; send all tags of campaign &#8211; cross site\/offers<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Send all the generated tags of your campaign with only one click.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/urHoQZEFzKWZuiPGA71Rm_yZQ0t5WyMS0znlPPd3mOxsY2obVkuBG7r6sfqLTzmN71qcVzjOvhInDae5bzptlemb_LhUztDeoHITN4uUJ7j3iVqzAobIWGwxSc3q-Azh_Kh2LX5O\" width=\"602\" height=\"225.8343306114792\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Extract &amp; send my tags for 1 site\/offert<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Send to the media partner its generated tags of your campaign with only one click.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/sFEsEIllPxcHZKloVNlUODiGzCEtgKD6Vf8yGH_azs5E92pO-K6I-kL_xsUn2OUR6ZQUa6Mnsz0PEdNweOGF7TeYT9aByYOxvxk0x3o6VbYae6yOLEWgo4EpksYC5tdWm4ugPro_\" width=\"605.6400244376514\" height=\"227\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">View tags on WCM<\/h4>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ennOijvGoP280KeccrL_joSgbCDCdWayWPcpdLKMWKLcWwWD9Dw_KAKoew41NMsopxChAS04Si6nvmMQJX5AbMp-2sxRT9PSEbH80cOxYIC0wx101BONqv0wDT34lfFwyXuvVAYa\" width=\"602\" height=\"225.12712056279807\"><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Download the list as Excel file<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>WCM allows you to download all tags at once with an Excel file<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/soPzsqbinjBiXa8YHSD0znyS37YCGDVItUSx03IeoWL_AIbANdQHM4Gm1fBFgqyHy8Dj8gqiLkVCp5HyM1YsffLc_mHPeacbka4GwIwQ41l20HjM1hQF5w6iX3gMqmFdu1n4XeXy\" width=\"602\" height=\"304\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Add 3rd party pixel<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>3rd party pixel on the insertion side could be useful to your media partner. It allows them to double track the campaign &amp; to challenge the statistics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Ipe9oavT8YOWtvGWfM6KrNu2ojUtdDtUE5W09mWa5ZHee9VAMbuF1YT6Ogm65CNRwZtq59pVOIwsA6EMZwLMu-hoh_SUAV0WAab2eKQ4vAvYUPOLdGSrsj7hI1uCI0-rhvZxF_Ju\" alt=\"\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to article <\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/additional-macros-for-3rd-party-tags\/\">Additional macro for 3rd party tag<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Upload my creatives and associate it with an insertion<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>You will be able to upload your creative in WCM through the Creative Library tab.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gltTMCL8gA8\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/folders-overview\/\">Overview<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creating-and-editing-creative-folders\/\">Creative folder<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creative-list\/\">Creative list<\/a>&nbsp;<br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creative-settings\/\">Creative settings<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/creatives-formats-and-properties\/\">Creative format &amp; properties<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/elements-upload-and-settings\/\">Elements Upload &amp; settings<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Bulk Upload<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>The bulk upload functionality allows you to upload few creatives at once for a matter of time optimization.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/mTIy2pya784\" allowfullscreen=\"\"><\/iframe><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles<\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/bulk-upload\/\">Bulk-upload<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Preview creative<\/h4>\n\n\n\n<p>Check out the display and the clickability of your creative within WCM before going on production.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Creative library side<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh6.googleusercontent.com\/qEA4orMCeTMx80RsltLNTdYIQNk40PKq9tjhqI_w0Eg_59BtDnUaMcSZftVdytnL88rzGEAcSyGLa7ppId3ro9Xe0qaZ7o7FvFpVSZ-lMPhdW55gxIayYclFwGnpkvvLJY6WUHsO\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Campaign side<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh5.googleusercontent.com\/f9lz0qHvBXTdrH2WwW_hF_uBHA5pvRQbCJn5RRESvUsE4Pe4VymISmyhqUNVt1S6zcpgZM50ZrM1qRNT4E6Ug38Vj0KExNRrHajPZDbIurAst7LXaCX2c4-DSnSnhH62yMBUQGhj\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Advanced preview<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh6.googleusercontent.com\/GFtt7kYEJhm3PyM7FCx5IuiSqElZiKN-K-DY5n1HkOHrlnSzpRoHhKnVt6HW805Qtfz52HUa7wJIVBpnIuwDa_m1RiCCqpmRyon8f-8vuBpSx60nYjmkFy3LbZo9cro6-5r-fRT-\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Assign creative to an insertion<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Associate one or few uploaded creatives to one or few insertions.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh6.googleusercontent.com\/bl-3abuGREYGoM-ljhX8zRTatPETxg6yeqLCsZuNqo5QMmLacNjiiTO6_4t_nuKBZ-oaqDclURiDVzI2r-6jBbjOfBuuSwV9ycD-DzpxJJTs7SrOoLs0JfXEpN2fndhOLqnvLQkY\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Test your tags<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Test RD<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh3.googleusercontent.com\/h7znS9d8BSVpEg4OX_7Ci4iF_Axz_LXPyrSde9wEVnhiBpf6cCRqnWfvXYFYZg8VuYmek4CTov0ntB14F4rTyfLyoRObozgGJuak2iyf1FkDhwp6XFSbSI7FP6hlJbzC07fC-B25\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Test VAST<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh4.googleusercontent.com\/i5Jgof-OC1TM2IRY7kMq3xOjIOQECz_kKMkm2ItEGu0c1rMsN0xqJ2mqLig246tt2f4K8I6xddH3AuPXRv2ELnrf0d8juKgn7RB0j1BU5XJ4T5-SN2a9vPtLqFnWG3_z7qVcMXRj\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Test Impression Pixel<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh3.googleusercontent.com\/iLrSbg7AlrBXx2NkBBxS8wBfc-XZMlFNILv1yDo7WCd4NvZlu3EUqVmmjG7cuQ6-iIqPkIvEIY0kBg9uVM-B7y6diuRYOMVrvs918PPFq3ImlhDquplIH9awdcOGs-fyayS0ZK7A\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Test Click Command<\/h5>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh6.googleusercontent.com\/uAUwqzZ20v4Tc50cFYpPLktecs9-MfkA-jG0bcuyES7lMhCw2pr8mcgBeEZvX0zf51Lo5Oqu-PHBBHbXObiZxdISePp7dGAwkv12RnVwfV8WNl6AREQHI3pEqD1q79oYhvLiWzMG\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Advanced features<\/h4>\n\n\n\n<h5 class=\"wp-block-heading\">Set 3rd party pixels for creative<\/h5>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>3rd party pixel on the insertion side could be useful to your media partner. It allows them to double track the campaign &amp; to challenge the statistics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"248\" src=\"https:\/\/lh6.googleusercontent.com\/isvDoZrVh1G4RaW3csVPo5l_gyADeQRiR1Id0gw8l6t0RldVY5Gcs8ACwI7CWY7l-ElkioPnaSbozFUC9qtjOYKJtrFSgZO-FJ7YwAdIlWXCxmKPHjjs-nua2GZrmazPoLihd03r\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Further to articles <\/p><cite><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/optimizing-creative-delivery\/\">Optimizing Creative Delivery<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/editing-multiple-creatives-on-several-insertions-by-views\/\">Editing Multiple Creatives<\/a><br><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/2020\/07\/28\/automated-optimization\/\">Automated Optimization<\/a><\/cite><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\">Set view mode<\/h5>\n\n\n\n<p>WCM enables you to set your visibility metrics, after how long a displayed creative should be considered as viewed by the user ? should we consider it as viewed with for example 50% of it displayed on the used screen ?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div align=\"right\"><a href=\"https:\/\/faq.op-weborama.fr\/index.php\/home\/quick-start\/how-double-tracking-campaigns\">Double tracking Campaign \u2771<\/a><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ad-serving campaigns Double tracking Campaign \u2771 Create my project A project could be considered as a folder that you can fill with campaigns. You are free to organize it the way you want. A good practice is to organize it by objectives (Loyalty, Branding, etc.. ) and by period of time (2020, Q1, etc..)&nbsp; Further [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":161,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-quickstart-n2.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/198"}],"collection":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/comments?post=198"}],"version-history":[{"count":42,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/198\/revisions"}],"predecessor-version":[{"id":437,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/198\/revisions\/437"}],"up":[{"embeddable":true,"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/pages\/161"}],"wp:attachment":[{"href":"https:\/\/faq.op-weborama.fr\/index.php\/wp-json\/wp\/v2\/media?parent=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}