Why
Why WCM ?
WCM is an independent alternative Ad-server that enables you to track and measure all basic Key Performance Indicators (KPI) of your marketing campaigns on Web or in App. WCM is also able to be plugged to multiple other data & reporting platforms, allowing you to emphasize your customer knowledge and to enjoy smart and neat uses of your media.
Goals & KPIs
- Adserve your display campaign, create banners with creatives, display it on the web and track the number of users that have been exposed and clicked on it.
- Double track a multi channels campaign and centralise its reportings
- Double track clickers on your social media campaign
- Double track clickers on your search campaigns
- Measure the performance of your campaign by tracking conversions
- Track carts, deep-analyse your data and know what makes your product such a success.
User Stories & frequent use cases
Agency
I deliver campaigns with a plenty of publishers, trading desks and DSPs and I would like to know which ones are the top performers for my announcer client.
Announcer
I’m delivering a red thread campaign and I would like to AB test the creative in order to optimize my ROI.
Publisher
I’m tracking campaigns on my websites & conversion on my client’s one and I would like to show my performances.