Tracking conversion on site
Tracking conversion on site
The conversion tag should be implemented on the final website, usually the announcer one, it allows you to measure the performance of your campaign and the user conversion steps.
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Conversion Options
Conversion page Overview
Creating & editing conversion pages
Create a conversion
Standard conversion
A standard conversion allows you to count conversions and to associate them with the campaigns the user has been exposed to.
Advanced conversion
A standard conversion allows you to count conversions and to associate them with the campaigns the user has been exposed to. And it can also track some useful values such as the selected products & the total cart amount.
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Conversion monitoring
Edit parameter names
Create a one conversion tag funnel
The one conversion tag funnel allows you to track the funnel steps with only one conversion tag.
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Defining conversion funnel
Extract & Use conversion tag
Conversion tags are site-centric and should be either implemented into the source code or in a tag manager (example : GTM)
Extract All conversions at once
WCM allows you to optimize your time & to download all conversions with one excel file.
Set tracking Windows
Within the tracking window, WCM is able to track the campaigns the user has been exposed to before he converts on the website.
Default
Campaign level
Site/Offer level
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Contribution to conversion
Set 3rd party tag
3rd party tag on conversion are useful to the media partner who delivered the campaign. By implementing their pixel, you will allow them to double track the conversions coming from them and challenge the stats.
Further to article
Managing 3rd party tag on conversions