Ad-serving campaigns
Create my project
A project could be considered as a folder that you can fill with campaigns. You are free to organize it the way you want. A good practice is to organize it by objectives (Loyalty, Branding, etc.. ) and by period of time (2020, Q1, etc..)
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Projects & Campaigns Overview
Create my campaign
A campaign belong to a project and it has a channel :
- Display : basic & most common campaign channel, display campaigns are used for classic Ad-served banners and for double tracking. For simplicity, some users create all campaigns as Display ones no matter what their real Channel is.
- Affiliate : used for tracking affiliate marketing
- Direct Marketing : used for tracking email campaigns & newsletter
- Self promotion : used for tracking announcer platform based campaigns. There are no conversion attributions for these campaigns.
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Creating & Managing Campaigns
Campaign Tracking setup options
Create my site offer & ad network
- The site/offer is the media on which your campaign will be displayed.
- The ad network is the network managing the site/offer.
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Creating & managing site offers
Create my Redirect or Image insertions – placements
A Redirect insertion will generate a JS tag, this tag will display a banner that contains your visual / interactive creative.
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Create & managing insertions
Editing Multiple Insertions by views
Managing Creatives
Create my VAST insertion – placements
The VAST insertion will generat a VAST pixel, this pixel will display a video within a banner. The banner is able to track the video completion such as (start, 25%, 50%, click, etc…)
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Create & managing insertions
Editing Multiple Insertions by views
Managing Creatives
Create all insertions at once
WCM, allows you to optimize your time by using an excel template for the creation of a large number of insertions.
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Creating a media plan using an excel template
Extract & send all tags of campaign – cross site/offers
Send all the generated tags of your campaign with only one click.
Extract & send my tags for 1 site/offert
Send to the media partner its generated tags of your campaign with only one click.
View tags on WCM
Download the list as Excel file
WCM allows you to download all tags at once with an Excel file
Add 3rd party pixel
3rd party pixel on the insertion side could be useful to your media partner. It allows them to double track the campaign & to challenge the statistics.
Further to article
Additional macro for 3rd party tag
Upload my creatives and associate it with an insertion
You will be able to upload your creative in WCM through the Creative Library tab.
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Overview
Creative folder
Creative list
Creative settings
Creative format & properties
Elements Upload & settings
Bulk Upload
The bulk upload functionality allows you to upload few creatives at once for a matter of time optimization.
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Bulk-upload
Preview creative
Check out the display and the clickability of your creative within WCM before going on production.
Creative library side
Campaign side
Advanced preview
Assign creative to an insertion
Associate one or few uploaded creatives to one or few insertions.
Test your tags
Test RD
Test VAST
Test Impression Pixel
Test Click Command
Advanced features
Set 3rd party pixels for creative
3rd party pixel on the insertion side could be useful to your media partner. It allows them to double track the campaign & to challenge the statistics.
Further to articles
Optimizing Creative Delivery
Editing Multiple Creatives
Automated Optimization
Set view mode
WCM enables you to set your visibility metrics, after how long a displayed creative should be considered as viewed by the user ? should we consider it as viewed with for example 50% of it displayed on the used screen ?