Campaigns Overview
The Campaigns tab provides an overview of your current campaign activity and access to campaign management. You can also create new campaigns and projects in this tab.
- Displaying Campaigns and Projects
On the left side, campaigns are listed by project and by channel.
Next to each campaign listed, you will find a color indicating the campaign status:
– Grey = “Upcoming”: the campaign has not yet been launched
– Green = “Running”: at least one campaign insertion is active (at least 100 impressions or 10 clicks have been registered)
– Red = “Ended”: delivery has been ended for all insertions (manually or automatically)
By default, campaigns displayed are current campaigns : “Upcoming,” “Running”, and “Ended” for which conversions can still be tracked (depending on set tracking times). “Past” campaigns, that have been discontinued and are no longer generating conversions, are not displayed..
Directly above the list of campaigns, the search box / filter allows you to search your campaigns by tag (or ID) and filter campaigns:
– by channel: Display, Search, Affiliate,Direct Marketing, or Self-promotion
– by status: “Current” or “Past” (see explanation above)
- Project and Campaign Managment
Thecreate a new project button located on the upper left side allows you to create a new project in which you will then be able to create new campaigns.
Hover the mouse over the project line to access the following options: create a new campaign for a given channel (create a Display campaign, create a Search campaign, create an Affiliate campaign, create a Self -Promotion campaign), edit the project, delete the project or see the project statistics in the Reporting section.
Once the campaign is created, move the mouse over the campaign name to edit it, or open it to manage the campaign and create items. You can also delete it, duplicate it, end it, access its statistics in the reporting section, or export it to Excel.
- Campaign Monitoring
The Overview can track campaign activity using key metrics and their variation over the last period. The statistics cover the period selected in the calendar at the top right, set by default to the current day. Use the Set Metrics button to select the metrics you wish to display from a predefined list. For a more detailed analysis of campaign results, go to the Reporting tab and access a a complete list of metrics.
An alert icon appears on the campaign item line if an anomaly is detected in the settings or in gathering statistics for the campaign.
Selecting metrics
The “Set Metrics” button, allows you to select the metrics to be displayed in the Campaign Overview and Monitoring views
From the Campaign Overview and Monitoring views you can access the metric selection box by clicking “Set Metrics” on the upper right side.
You can select the metrics to be displayed from an established list of metrics. The metrics listed are key indicators for optimal monitoring and smooth running campaigns. For a more detailed analysis of campaign results, go to the Reporting tab and access a a complete list of metrics.
The metrics appear by category. See the Glossary for a definition of each metric.
You can select which conversion pages the metrics related to conversions will track.
You can easily organize columns using the drag-and-drop function.
Please note that metrics are not available for all channels.
Click “save” at the bottom right of the page. The selected metrics will then appear in the Campaign Overview and in the the Monitoring view.
Creating and Editing a project
The Campaign Overview section allows you to create a new project. A project is a group of campaigns using different channels.
In order to create a campaign, you need to have created at least one project.
In a project you can create a collection of campaigns linked to the same action or marketing operation (such as a launch or a promotion …) but using different channels (Display, Search, Affiliate, Direct Marketing, or even self -promotion). You can create as many projects as you wish.
To create a new project, you must enter:
– The project name: enter a name that clearly defines the project
You can skip directly to the next step and create a campaign for this project by selecting the channel and clicking “Continue” to access the campaign creation form.
Once the project is created, it is automatically inserted in the Campaign Overview.
Deleting a project
You can delete the project using the Project drop-down menu.
From the Dashboard, select “Delete” in the Project menu, then confirm the deletion.
Please note however that this option is only available in the menu if there are no campaigns in the project. Only empty projects may be deleted. Hence, to delete a project you must first remove all campaigns from the project. Furthermore, campaigns can only be deleted if they are void of statistics.
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