3rd Party tags overview
The “3rd Party” tab allows you to view and edit all 3rd party tags configured for a single conversion page.
This tab provides an overview of all third party tags (external tags) configured for a conversion page. These tags are inserted directly into the Weborama Campaign Manager (WCM) conversion tags and are triggered when a conversion is completed, following specific rules.
The name column displays the third party tags configured for the selected conversion page. Under each name you will find a recap of the rules for this tag. Click the tag name to access the configuration sub-panel and edit the rules.
The Activity, column displays the number of times this tag has been triggered. This is useful for testing and ensuring it is correctly configured.
Use the Play / Pause button to enable or disable the tag. When you add a new tag, the default setting is play.
Use the Delete link to permanently remove the tag from the conversion page.
At the bottom of the page, click Add a new 3rd party tag to access the tag configuration page
Configuring 3rd Party tags
Use the 3rd Party tab to configure 3rd Party tags implemented on a conversion page.
The 3rd Party tab gives you access to the 3rd Party Tag configuration panel to create or edit a tag.
In the name field, enter a name that defines the tag and its rules.
Set tag rules using various options to fit your needs. The tag can be triggered by any click or be dependant on previous user actions (clicks or advertisement exposure).
– Always trigger the 3rd party tag This option is used to trigger the 3rd party tag every time an WCM conversion tag is triggered on the advertiser’s site (invariably).This option can be particularly useful in collecting data on all conversions using a third-party tool.
– Options related to the user’s previous actions will only be displayed if the Always trigger the 3rd party tag box is left unchecked. From the menus, you can choose from the following rules:
| Menu 1 : Any, Last | Menu 2: Impression , Click, Impression/click | Menu 3 : on site-off | Action of the user before the conversion |
| Any | click | on all sites-offers | there was a click , regardless the site |
| Any | click | on 1 site/offer | there was a click on the selected site |
| Any | impression | on all sites-offers | there was an impression , regardless the site |
| Any | impression | on 1 site/offer | there was an impression ,on the selected site |
| Any | impression/click | on all sites-offers | there was an impression or a click ,regardless the site |
| Any | impression/click | on 1 site/offer | there was an impression or a click on the selected site |
| Last | click | on all sites-offers | there was a click, regardless the site |
| Last | click | on 1 site/offer | the last click was on the selected site |
| Last | impression | on all sites-offers | there was an impression , regardless the site |
| Last | impression | on 1 site/offer | the last impression was on the selected site |
| Last | impression/click | on all sites-offers | there was an impression or a click ,regardless the site |
| Last | impression/click | on 1 site/offer | there was an impression or a click on the selected site |
The More options link provides access to advanced options. Whether or not a 3rd Party tag is triggered can thus be dependent on a key and a custom value determined via an optional conversion tag parameter (N1, N2, N3, T1, T2, or free parameters)
Once the tag rules are established, paste the code that you wish to launch in the appropriate location.
The code must be inserted in HTML:
Example:
<script type=”text/javascript” src=”//ah8.facebook.com/js/conversions/tracking.js”></script>
<script type=”text/javascript”>
try {
FB.Insights.impression({
‘id’ : 1234567890123,
‘h’ : ‘123ed45678’
});
} catch (e) {}
</script>
Note:
WCM launches the tag as defined here. HTML enables you to use all types of tags, such as image tags or javascript tags.
We recommend using image tags because they are simple to implement.
Optional macros for 3rd Party tags
List of Macros which can be inserted in the 3rd party tag on the conversion tag allowing the 3rd party to retrieve information concerning the conversion:
| Name | Macro Key | Description |
| Conversion ID | ~CONVERSION_PAGE_ID~ | The conversion page id in Weborama’s system |
| Conversion Name | ~CONVERSION_PAGE_LABEL~ | The conversion page label in Weborama’s system |
| Order number | ~CONVERSION_PAGE_INVOICE_ID~ | ‘invoice_id’ variable of the conversion tag |
| Client ID | ~CONVERSION_PAGE_CLIENT_ID~ | ‘client’ variable of the conversion tag |
| New client | ~CONVERSION_PAGE_NEW_CLIENT~ | ‘is_client’ variable of the conversion tag |
| Revenue | ~CONVERSION_PAGE_REVENUE~ | ‘amount’ variable of the conversion tag |
| Items number | ~CONVERSION_PAGE_QUANTITY~ | ‘quantity’ variable of the conversion tag |
| N1 | ~CONVERSION_PAGE_OPTPARAM_N1~ | ‘N1’ free parameter variable of the conversion tag |
| N2 | ~CONVERSION_PAGE_OPTPARAM_N2~ | ‘N2’ free parameter variable of the conversion tag |
| N3 | ~CONVERSION_PAGE_OPTPARAM_N3~ | ‘N3’ free parameter variable of the conversion tag |
| T1 | ~CONVERSION_PAGE_OPTPARAM_T1~ | ‘T1’ free parameter variable of the conversion tag |
| T2 | ~CONVERSION_PAGE_OPTPARAM_T2~ | ‘T2’ free parameter variable of the conversion tag |
| Free Parameters | ~CONVERSION_PAGE_OPTPARAM_FREE~ | All free parameter variable of the conversion tag: “param1:value1,param2:value2” |
| Random Number | ~RANDOM~ | Inserts a random number (avoids the cache of the request) |
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