Editing multiple ad groups
The campaign tree view allows you have a full view on the campaign. It also allows selecting multiple ad groups to be edited simultaneously.
- The campaign Tree View
In the campaign administration, the campaign structure is presented as follows: When “Work on insertions” is selected, the campaign appears as follows:
By default only the search account level is visible. The ad group can be expanded by clicking on the search account level .
Hover the mouse over a level to see the corresponding action menu .
The filter area above the tree view allows you to display only certain items: search by ad group, and filter search accounts and ad groups manually set up or synchronized.
On each level item line a colored dot displays the tracking status in WCM:
– The dot indicates whether tracking has not yet started (gray), is running (green) or has been marked as ended (red).
– On the ad group level, an icon represents the tracking setup mode of the ad group :
– M: Manual setup
– S: Synchronized
An alert icon may appear at different levels to indicate that a problem is detected in the set up or in gathering statistics.
- Editing multiple ad groups
Use the check boxes to select multiple ad groups and edit them simultaneously. Use the check boxes on the Campaign and search account levels to select all the ad groups of the campaign or Search account .
Click the “Edit selected” button above the tree view to access the ad group Properties tabs and edit all the ad groups selected simultaneously. The settings of the last ad group selected appear in the forms within each tab. Non-editable fields do not appear.
When you edit a field, an icon appears in front of it to signify that the modification will be applied to all ad groups selected. The number of ad groups it applies to is displayed beside the title in the editing window and next to the “Edit selected” button.
Note : Beware that the default destination URLs cannot be edited when the adgroup tracking has been implemented through the synchronization.
Media plan view
In the campaign administration, you can display a Media Plan view. It is a summary view of general information pertaining to the campaign and its ad groups.
Media plan is the default view when you open a campaign that has not yet started running (status set to ‘upcoming’) from the Campaign Overview screen.
It is only available when ‘Work on insertions’ is selected and provides an overview of the media plan and its key information.
To the left , the “Work on Insertions” tree view offers an overview of the media plan (insertions created, assigned creatives, delivery status). More details regarding the media plan are displayed in right panel :
– The dates set for the campaign and the various ad groups
(If “Automatic Date” is selected, a dash appears in the start and/or end date columns).
– The ad groups priority level
– The number of elements (number of ad groups for a manual setup campaign, and number of ad groups, ads, keywords, and placements if applicable, for a synchronized campaign
– Any optional comments related to the campaigns and ad groups
Clicks view
The Clicks view is available in the campaign administration and is only applicable to the manual setup campaigns. It allows you to view and edit the default click URLs set for the ad group.
To the left, you can expand the campaign tree. On the right, you can directly view and edit default clicks URLs (landingURLs) set at ad group level.
You can directly edit the URL of creative assigned to an insertion in the overview (click to edit the line).
Important: The default click URL set for the ad group applies only if the clicktag has not been enriched with others landing URLs and which take precedence over the generic one defined for the ad group.
Monitoring view
The Monitoring view is available in the campaign administration and is used to follow up the campaign using its key metrics.
To the left, you can expand the campaign tree . On the right panel, or each level, the statistics related to key metrics (impressions, clicks, CTR, conversions, conversion rates …) and their variation over the last period are displayed on the right hand side.
The statistics cover the period selected in the calendar at the top right, set by default to the current day. Click “Metrics” to select the metrics to be displayed from a predefined list of metrics. For a more detailed analysis of campaign results, go to the Reporting tab and access a complete list of metrics.
Synchronization view
The Synchronization view is available in the campaign administration and is used to launch and follow up the campaign synchronization
To the left, you can expand the campaign tree.
On the right panel, the information related to the synchronization is presented:
- Sync stage :
- Processed : the synchronization between WCM and Google Adwords is in progress
- Synchronized: the synchronization between WCM and Google Adwords is finished
- Last sync date : informs about when (date and hour) of the last synchronization done.
Dates may differ by ad groups since a synchronization update can be launched at the ad group level. A gray font at the search account lines indicates that there is a different date for at least one ad group.
- Status at sync date : informs about the status of the campaign in Google Adwords interface at the last synchronization date .
- Nb of elements: summarize the number of elements composing the campaign recorded at the last sync date.
- Sync-Name-ID: Name and Id of the Campaign in Google Adwords
Note:
– The date and hour corresponds to the end of the synchronization action.
– The synchronization setup is available for campaigns in Google Adwords only.
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