Defining Conversion Funnels

Use the Funnel tab to retrieve funnel tags linked to a conversion page.

In this tab you can create the various steps of a conversion funnel you wish to measure and generate the tags to be implemented on the relevant pages of the advertiser’s site.

You can create up to five steps linked to a conversion page.

In the Name column, you can attribute a distinctive label for each stage of the funnel. The name will also appear in the Reporting section.

Click the code types to select the version of the tag you wish to use and to display and copy the code.

–           JS = JavaScript code

–           JS-SSL = Secured Javascript code

–           IM = Image code

–           IM-SSL = Secured Image code

The “Activity” column records the total number of daily unique users for every step of the funnel. This makes it simple to verify that the code is correctly implemented.

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