The properties tab allows you to build and edit a single creative.
To build a creative, you need first to select the format of the creative .
The available formats are the following :
| Image Ad ( IM ) | |
| Standard Ad (SD) | |
| (Quick formats) | Standard Ad+ Layer (SD +) |
| Expandable (EXP) | |
| Webo video player (VID) | |
| Rich Media (RM) | Generic Rich Media |
| Expandable (Rich Media) | |
| Floor Ad | |
| Video banner | |
| Pushdown | |
| Postclick | |
| Prestitial | |
| Preroll | |
| Corner Ad | |
| Combination Ad | |
| Road Block | |
| Takeover | |
| Other | |
| Windows Live Messenger (WLM ) | |
| VAST (VST) | |
| 3rd Party JS/HTML (3RD) |
Note: You can see Rich media formats examples on the Weborama Rich Media Showcase
The choice of the creative format is important since it conditions the settings options available in the other tabs.
After having confirmed the selection of the creative format, you can then enter the name of the creative .
When saving, the creative is created and inserted in the creative list of the folder and its settings are properties appear in the panel:
- The version of the creative : indicates the number of version of the creative : by default the 1st version (V1 ) of the creative is generated when building the creative then a new version is generated each that you edit the creative
- Live version : indicate the version of the creative which is live (as well as the number of insertions to which the creative has been assigned )
- Size: the default size is 1×1, this value is automatically overwritten once you upload one file for the creative.
- Number of files : indicates the total number of files uploaded to build the creative this field is automatically filled in when you upload files to build the creative.
- Total weight : this field is automatically filled in when you upload files to build the creative. It indicates the total weight (in KB) of all the files uploaded for the creative.
At this point the creative ‘hull’ for the selected format is created; you need to upload the element(s) composing the creative on the Elements tab.
Note: The creative format cannot be edited, except for rich media formats
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