Creating and editing a campaign
The Properties tab allows you to create and edit Display channel campaigns.
To create a campaign you must first create the project in which you wish to create the campaign. From the Campaign Overview section, select Add a Search Campaign’ in the project menu (this choice is permanent).
To create a Search campaign you need to enter:
- A Campaign Name : enter a name that clearly defines the campaign
- Start and end dates
Dates can be set automatically or you can choose to enter them yourself.
If you choose the automatic option, the start date is automatically set when the campaign begins tracking clicks and the end date is set when the campaign is stopped.Note:Beware that this option stops tracking clicks in WCM but that you can still count impressions and clicks in the Search platform if the campaign is not paused in its interface.
A Warning icon is displayed if your click-through URL is invalid, but it will not prevent you from submitting the form.
- The Tracking Times link opens a new window for editing the conversion tracking period for the campaign.
- The Synchronize link opens a new window for activating optional campaign modules.
- Label (optional): Labels are used to categorize campaigns according to common specifications (themes, objectives …) and consolidate all of the campaigns associated with the label in the Reporting section. You can associate multiple labels to a single campaign. Select labels among those available or enter your own labels to mark the campaign.
- Brand / Product (optional).
Similarly to labels, the product/brand can group campaigns by product or brand allowing for consolidated statistics in the Reporting section. The campaign can only be associated to a single product/brand. Select the product/brand among those available or enter the one you wish to associate to the campaign.
- External ID and Name (optional)
These fields allow you to associate external references (name or ID) to the campaign. You can find these references in the API exports.
- Comments (optional):
Comments are optional and are only used as personal notes to help you manage your campaigns.
When you save your campaign, it is automatically created and inserted in the Campaigns Overview.
Remember:
– The choice of the project and of the channel is final when creating a campaign: you cannot move the campaign to another project or another channel. You may duplicate it in another project.
Editing campaign tracking times
You can set campaign tracking times in the campaign Properties tab.
The tracking time refers to the maximum number of days during which conversions made by a visitor may be attributed to past actions.
In the Search Campaign properties, you can open an attribution window allowing you to edit tracking times for post-click conversions.
Default post-click is set to 30 days. You can change the tracking times to fit your needs. It must not, however, exceed 90 days.
The tracking times set for a campaign apply by default to all search platforms included in that campaign, but you can set different tracking times for a given search platform (from the Search platform Properties tab).
Once you’ve completed all fields, save to return to the campaign properties form.
Activating optional modules
The Campaign Properties tab will allow you to enable optional modules for the campaign.
The optional modules that will appear in this window depend on those enabled in the WCM account. You can then enable (“on”) or disable (“off”) them for each campaign. Their default setting is on.
- Synchronization modules: Allows you to synchronize your campaigns with partners.
Save to return to the campaign form.
Sending tracking Tags to Search Platforms
The Send Tag tab for the campaign is designed to send the campaign tracking tags to the contacts in charge of trafficking in the search platforms.
From the campaign level Send Tags tab, you can access the different tracking tagsfor the campaign and send them by email directly to your contacts managing the tags implementation in the search platforms tools.
- Selecting Search accounts:
You can send the email giving access to the tags to all search accounts within the campaign or only to a few. Use the checkboxes to select or deselect a serach account.
- Contact Emails:
Enter the addresses of the contacts you want to send the email to. By default the contacts previously entered when creating the search account are proposed, however you can delete or change them.
- Message:
You can add recipients and attachments. You can also select the default text language and change it.
Click the paper clip icon to add attachments to each search account separately (icon near the site/offer) or to all (icon below).
Click access to the tags page to access the page where the tags are presented.
Emails will be sent directly to all contacts when you click Send or Send and close.
Deleting or stopping a campaign
You can delete, and mark the campaign as ended directly from the drop-down campaign menu.
- Select Delete to delete the campaign. This option is only available if the campaign has not yet recorded statistics.
- Select Mark as ended to stop the tracking of the campaign . A red dot will mark the campaign status as “ended”.
When a campaign is ended, will no longer count clicks but may continue to track conversions depending on the tracking times set.
Note: Beware that this option stops tracking clicks in WCM but that you can still count impressions and clicks in the Search platform if the campaign is not paused in its interface
Exporting the Media Plan
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