Creating and editing ad groups
The properties tab allows you to create and edit ad groups.
The creation of an adgroup allow to generate a generic clicktag (tracking tags for clicks) to be implemented (manual set up) in the search platform for tracking in WCM.
The clicktag can be enriched with different landing URLs and can be placed either on the keywords or site destination URLs.
Select “add adgroup ” from the available menus for the search account already added. Enter the following settings in the dedicated form to create and edit the adgroups :
- Name: Enter the name of the adgroup
- The search account is already selected and not editable
- Default click Url : This field allows you to define the landing URL to be applied by default . You can then enrich the clicktag with different landing URLs per keywords or per placements for the Google Content Network ( in the “landing generator” tab from the “Tracking tags “page).
Note : A Warning icon is displayed if your landing URL is invalid, but it will not prevent you from submitting the form.
A Warning icon is displayed if your click-through url is invalid, but it will not prevent you from submitting the form.
- Priority level (standard, high or low)
The priority level serves to set the priority level for clicks on this insertion in allocating conversions.
Important :
The clicktag generated contains the dynamic variables provided by google enabling to append the tracking with the Ad Id, the keyword, the keywords match type, the network ( Search vs Content), and the placement.
Beware that with the synchronization implementation mode that adgroups are automatically created when synchronizing a campaign from the search platform . In this case the default destination URL cannot be defined nor edited. By default , the synced adgroup are created with a standard priority but the you change their priority afterwards. You can do so by editing multiple adgroups ate the same time.
Multiple Changes:
When you edit multiple ad groups simultaneously, the fields which appear are those of the last selected adgroup. Non-editable fields do not appear. When you edit a field, an icon appears in front of it to signify that the modification will be applied to all insertions selected. The number of ad groups it applies to is displayed beside the title in the editing window and next to the “Edit selected” button.
Updating sync of an ad group
Once a campaign from a search account has been synchronized, the sync tab at the ad group level allows you to update the synchronization of each ad group separately.
Once the sync of a campaign from the search account has been completed, all its ad groups are synced and a summary of each ad group is displayed on the ynchronization tab :
- The name and ID of the campaign in the Google Adwords account to which the ad group belongs
- Sync stage:
- Processed : the synchronization between WCM and Google is in progress
- Synchronized: the synchronization between WCM and Google is in finished
- Last sync date : informs about when (date and hour) of the last synchronization done
- Status at sync date : informs about the status of the campaign in Google Adwords interface at the last syncn date
- Nb of elements: summarize the number of elements (ads, keywords, placements) composing the campaign recorded at the last sync date.
When clicking the Update sync button , WCM will automatically connect to Google Adwords to record all the new elements created as well as landing URLs changes in the ad groups and update tracking tags.
Important
– The status is provided for information and is tied in with the sync date. It may be different in the Google Adwords interface without interfering in the tracking.
– It is necessary to launch a sync update in WCM every time that:
- an element (ad, keyword, or placement) is added
- an ad is modified ( indeed this means in Google Adwords that a new ad is created and the former one deleted)
Note : Beware that in those cases, if the element is live you might record clicks in Google Adwords, while you won’t record any in WCM while the element is not synced.
- a destination URL is modified ( at any level: ad, keyword or placement )
– It is not necessary to launch a sync update in WCM after other modifications such as change of status, change of max CPC,since it does not require WCM to implement or update tracking tag as a landing URLs.
Duplicating, Deleting, or stopping an ad group
The adgroup drop-down menu allows you to delete, duplicate, and mark it as ended.
- Select “Duplicate” to duplicate the adgroup .
Choose in which search account and in which campaign you wish to duplicate the adgroups.
An identical duplicate of the adgroup will be made (including its settings). You can choose to edit settings later.
- Select “Delete” to delete an adgroup within a search account. This option is only available if the adgroup is void of statistics for the campaign.
- Select “Mark as ended” to stop the tracking of clicks on all ads in the adgroup. The adgroup wil be set to “to “Ended” and marked with a red dot. We will then no longer count clicks but may continue to track conversions depending on the tracking times set.
Note: Beware that this option stops tracking clicks in WCM but that you can still count impressions and clicks in the Search platform if the ad group is not paused in its interface.
Was this helpful?
0 / 0