The Properties tab allows you to create and edit conversion pages.
A conversion page is the end-result of a campaign and an action you wish to measure on the advertiser’s site. Typically, it might be the confirmation page following a purchase, a subscription or an information request.
Once the conversion page is created, Weborama Campaign Manager (WCM) generates a tag to insert into the page’s HTML code. Conversions can then be counted and parameters collected and assigned to previous user-actions in the advertisers online campaign.
You can access the form using the Add a conversion page button on the upper left hand side of the Campaign Overview or using the Edit menu on an existing Conversions page. Use the form to set conversion page parameters and then generate the appropriate code.
– Conversion Page Options:
– Name: Enter a name that describes the action you wish to measure
– Enable conversion tracking: disable this option to stop counting conversions. The code will then only trigger third party tags.
– Use the include / exclude campaigns menu to control which campaigns will be taken into account on the conversion page. The default setting will include all campaigns for the new conversion page (all campaigns will be taken into account in attributing conversions and measuring contribution).
– Use the More Options link to access the “Exclusive conversion” advanced setting. This option restricts the attribution of conversions. If the option is checked: a user completing a conversion on an exclusive conversion page will not be able to complete other conversions on the same page for 31 days.
– The conversion tag options:
Once the conversion page is saved, the conversion tag will be generated and displayed in the second part of the screen. This section displays the conversion page ID as well as its date of creation, and gives access to the different versions of the tag (click on a code to display the tag):
– JS (javascript code)
– JS-SSL (secure javascript code)
– IMG (image code)
– IMG-SSL (secure image code)
Important:
If the tag is placed on a secure page, then the conversion tag will require a secure format. If you wish to trigger the conversion tag and third party tags simultaneously, you must use the javascript version of the tag.
The tag contains a number of predetermined parameters (such as client ID, total purchase, Order ID, number of items purchased, customer or non-customer information). To collect this information in WCM, the parameters needs to be configured on implementing the tag .You can also define optional parameters:
– Number parameters (N1, N2 and N3).The total of the values attributed to these parameters is calculated in the reporting section so as to count, for example, the number of opt-in subscribers, total commissions …
– Type parameters (T1, T2).These parameters will further supplement data as to the values of each category. For example, you can segment conversions by country, product categories, etc.
These parameters can be renamed using the Rename parameters link.
The advanced options also allow you to configure and name “free parameters” that you can use to gather information using free fields (e.g. a URL …). You can add as many free parameters as you like.
Lastly, the “third party tags” parameter defines specific rules according to which third party tags will be triggered, depending on the values attributed to this parameter when the conversion tag is called.
The Copy button allows you to copy the selected version of the code directly into the clipboard so as to easily insert it into an email or a document and send it to the administrator or webmaster handling the advertiser’s website.
Supplementary Information:
Refer to the Tag Implementation Specifications section for more information on implementing the tag on the advertiser’s site.
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