Automated Optimization

0
0
0

Weborama Campaign Manager integrates an automated optimization feature which impacts the creative delivery.

OPTIMIZATION UI

  • This feature is available while you are creating your insertion
  • If you want Weborama Campaign Manager to automatically optimize you must tick the box closed to “Enable Optimisation”
  • Once you have enabled the optimisation you will need to select on which criteria you want WCM to optimise the creative delivery:
    • On which criteria you want to optimise
    • On which conversion page if any
    • Which level you will want to apply

OPTIMISATION CRITERIA

  • The different options are:
    • Optimise on:
      • Conversion Rate
      • Click Through Rate (CTR)
      • Impressions/Conversions
    • On the conversion pages:
      • Selection of at least 1 conversion page
    • Level to add a delivery pressure on the best performing creative with more or less weight and based on the criteria selected above
      • Average
      • Low
      • High

OPTIMISATION EXAMPLE

Here’s an example with the creatives A,B,C and for which we have based the automated creative optimisation on the Click Trough Rate (CTR)

Was this helpful?

0 / 0